When the iPhone SE was released in 2016, it was a breath of fresh air to many phone fans; the ‘cheap phone’ market was in a sad state, as you couldn’t buy many great phones without splashing out, but in came Apple with a handset that brought notable features at a relatively low price point.
Many are hoping Apple repeats this with the anticipated iPhone SE 2, expected to launch in March 2020, but thanks to recent price leaks we’re worried Apple won't be able to replicate the success of the iPhone SE. 
According to the most recent leaked information, the iPhone SE 2 price will come in at $399, and due to Apple pricing conventions we’d expect it to cost £379 and AU$679 in the UK and Australia respectively.
Sure, that would mean it costs exactly the same as its predecessor, but we’d argue Apple needs to actively reduce the cost to stay competitive in 2020, for one big reason.

The budget market has changed

Back when the iPhone SE launched, you typically had to pay lots of money to get a decent smartphone, as few of the cheap phones on the market were any good. That’s why the iPhone SE was popular – it sat almost alone on that intersection between ‘affordable’ and ‘good’.
However, four years have passed since then, and the budget phone market is a radically different place. Now you can get great Moto G handsets, Redmi phones, and various ‘Lite’ devices, each packed to the brim with great features and specs, and none of them costing you more than the iPhone SE's launch cost.
So the Apple iPhone SE 2 will enter a different market than its predecessor, one that’s packed full of impressive devices and affordable phones that could easily rival the iPhone SE 2.
We’re expecting the new Apple phone to be similar to the iPhone 8, a phone which arguably isn’t as good as most handsets that cost $399 / £379 / AU$679.